Creating a project

One of the main reasons sponsors prefer crowdfunding to traditional fund-raising drives is that they get to see exactly where their money is going. A project is your idea, but with a well-defined proposal, funding target and completion date.

What title should I give my project?

Make it simple and specific. Remember - it's a title, not a description. It needs to grab attention, but should also include your club or society name/initials.

What should I include in my project?

Sponsors will need to be able to judge whether they think your project is feasible. In order to do this they will want to know the following:

  • What are you trying to do?
  • How are you going to do it?
  • How will the funds be used?
  • What have you achieved already with regard to this project?
  • Who are you and the other Creators on your team?

If you are after sponsorship to cover the general costs of your project, think about how you could break this down for potential Sponsors. How will you spend the funds? What will they allow you to do? Over what period will the funds be used?

When will my project go public?

Once you've created your project you can submit it to us. If it meets all of our guidelines we'll make it available to the public. But please note that you can't edit your project after submitting it. However, you will be able to add updates.

The Crowdfunding Handbook

Timescale

Projects on Rabbit Raisers are typically no longer than 30 days.

Urgency

A shorter project can convey a sense of urgency to Donors. That's why we've found that projects up to a month in length tend to be more successful. A shorter project focuses your promotional efforts and shows confidence in your project.

Video

One of the best ways to increase your chances of achieving a successfully funded project is to make a video. Videos allow Donors to gain more of an idea of who you are and what you're doing. It builds trust between you and the Donors, and this is essential if they are going to make a donation. Donors need to have a feeling that you're genuine and you intend to deliver. Video helps to express your message quickly and clearly.

What makes a good video?

A good video is you! At its simplest, a good video can just be you speaking into a camera. The basic idea is to give people an idea of who you are, what you're doing and why Donors should care about your project. This doesn’t need to be anything professionally created, instead, keep it authentic. Potential donors want to see your passion and excitement for the project.

Key tips

  • Camera Many computers come with integrated cameras. These are fine. You may also consider using an external digital camera. DSLR (Digital Single Lens Reflex) cameras give awesome results.
  • Sound Reduce background noise as much as possible. We want your audience to clearly hear your message.
  • Light Record in the day and use extra lighting.
  • Editing Windows Movie Maker (PC) and iMovie (Mac) are great tools to utilize.
  • Timing We recommend keeping your video to 1-3 minutes (research shows that people tend to click off after 3 minutes).
  • Make it Personal Use this time to share about yourself/your team (it helps to address your audience directly right at the beginning), explain your project, share the progress you’ve made so far, lay out your timeline and budget, and make it visually appealing. Remember, don’t forget to make the ask!

Vimeo has great advice!

Video 101: Choosing a Camera from Vimeo's Video School

Video 101: Shooting Basics from Vimeo's Video School

Video 101: Editing Basics from Vimeo's Video School

What types of video can I use?

Hubbub accepts Vimeo and YouTube videos.

How large can my video's file size be?

Vimeo's basic account has a limit of 500MB per file and 5GB for premium accounts. YouTube has a limit of 2GB.

Can I use music on my video?

Yes, but only if you have permission to do so from its owner! Alternatively you can use any music from http://freemusicarchive.org/ with artist permission.

Download Promotion Guide

How can I promote my project?

Your networks

Start by sending a friendly, personal, email to family and friends. Include a link to your project! Once they have pledged your project begins to look more attractive to others. This is a good time to get posting about your project on Facebook, Twitter, and other social networking sites. College message boards, bulletin boards around campus, or department newsletters are also a great place to raise awareness.

You shouldn't overwhelm your networks with group messages, but gentle reminders throughout the course of your project will be beneficial. Remind them of your deadline. However, nothing beats a personal touch when asking for sponsorship!

Your Connecting Networks

If you are part of a club, team or department project you have many more networks that you can approach. Get your members to contact their friends and family as well!

Alumni networks

Look on Facebook or LinkedIn for former students and staff of your school, department, course, club or society. Often alumni will lie dormant on these pages until reactivated by something like a project. University and college forums on Linkedin are also a good place to post up your projects and get a discussion going. The more people you have talking about your project, the better.

The press

Use student or local newspapers and radio stations to get the word out. Media attention will help you reach out to people outside your immediate networks.

The real world

Get out there! Posters, flyers, meetings, parties, word of mouth... remember, not everyone is online!

Updates

Updates are a way of interacting with Donors. They keep your followers aware of where you are at and how your project is doing.

Regular updates show anyone viewing your project that you are committed to it and that they are contributing to an actual person. Your sponsors will be notified of each of your updates by email. If they like what they see they are more likely to share out with their own networks.

What kind of updates should I provide?

Tweets

Is your project going well? Short messages let Donors know that your project is progressing well and their contribution is being used productively!

Developments

Share out on your different social media platforms small milestones that show that the project is making progress. It will encourage new Donors to contribute to your project and it will keep your current donors engaged in the process.

Achievements

Share out reviews, press releases, photos and videos! Donors love to see the impact of their donations.

As You Near the End

During the last few days of your campaign, make sure to keep things updated more frequently. Build on your success and create a sense of urgency for contributing during those last few days. And most importantly, make sure you share your gratitude to those who have been a part of making your campaign successful.

The Crowdfunding Handbook